Guardian articles are a lot longer than the Mail's.
Guardian is objective but Daily Mail is biased (more nationalistic).
Guardian states more facts.
Mail's more opinionated.
Guardian has more complicated, intellectual language.
Mail uses more word play.
Mail has more emotive readers.
Guardian writes more passively.
Mail writes more actively.
Uses and Gratifications Theory:
The Daily Mail fits the identify part of this theory because right-wing supporters identify with the values that the paper holds.
The Daily Mail educates its readers in the comment section by sharing their views and giving their opinion on different topics.
The Daily Mail entertains its audience with the more relaxed and biased perspective. Some readers enjoy the lack of objectiveness and enjoy strongly opinions pieces.
The Guardian fits the identify part of this theory because centre-left supporters identify with the values that the paper holds.
The Guardian educates its readers with a more objective viewpoint. It gives readers an unbiased explanation of topics and events.
The Guardian entertains its readers because their readers like to be informed objectively so they are entertained by this.
Both of the papers offer social interaction because they give their readers a talking point to start a conversation with other people about things they may have read in the paper.
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