Finlay's A Level Media

For my adverts I intend to follow conventions of already existing billboard posters by using my brand name and slogan over an image of my model. My brand name and slogan both link to Fairtrade which is the foundation of the advertisement. My advert will link to the brief through the media language section of the media theoretical framework by sticking to advert conventions whilst also having the element of Fairtrade as a focal point for my adverts. My plan to incorporate fairtrade is to use cotton plants in order to link the clothing with the raw materials that will be used to make them. Fairtrade cotton has a big market and is a well-known Fairtrade product so this will make it easy to distinguish that my brand is about Fairtrade clothing. The name of my brand is 'Gaia' which is Mother Nature in Greek mythology so links with fairtrade subtly and isn't 'in your face' with fairtrade. Part of my logo is 'Fairtrade Fashion' as well which shows t...

We create two Diesel adverts in order to create variation in the marketing scheme. This advert will appear in magazines and on social media sites in order to get good coverage. This will be successful as the adverts will be seen by lots of people in different locations.  In the first advert we use the green colour of the bottle as the colour for the text so that there was a connection between the text an image. We also included the slogan for this particular cologne 'Only the Brave Wild' which we include in the corner in a smaller font. We I this in both of the adverts. In the second advert we used a white font for the brand name as the background of the image is green so white contrasts well and is noticeable.  For the typography on the advert we decided on a sans serif font as we felt it went better with product. The Diesel logo is in block capitals so we decided to keep with this theme with the rest of the text on the ...

1. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence top you think the government should have about the things reported in the UK press? Press freedom is significant as it gives media institutions the ability to produce stories in any political alignment that they want and also publish any stories they feel are in the public interest. This is important as it means the public can receive news stories that they need to hear, even if they damage the people's reputations. It allows all news to be given to the public so that we have all the information we might need about politics and economics as well as some celebrity stories in tabloids. Without press freedom we would live in a country with state censorship where the government controls what news we receive. This means that they could, if they wanted, only allow s...

The Guardian protects its revenue and profits by asking its online readers for contributions that can be either monthly ore as a one-off. It also has options for digital or paper subscriptions. The digital subscriptions remove adverts for the reader which gives regular readers an incentive to subscribe. They don't have a paywall and they advertise this fact on the website. The Sun protects its revenue and profit by making their readers subscribe in order to comment on the stories. They don't have a paywall to stop their readers getting the news because that would likely put them off of the newspaper.  The Times protects its revenue and profit by using a paywall. The website won't allow the reader to view any content without paying. They have different subscription options such as a student pack where a discount is applicable. On the websites of the newspapers, that are accessible without a subscription, the majority of them have links to social me...