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Showing posts with the label Media Messages

Explain how the political context in which newspapers are produced, influences their ownership and regulation.

1. Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence top you think the government should have about the things reported in the UK press? Press freedom is significant as it gives media institutions the ability to produce stories in any political alignment that they want and also publish any stories they feel are in the public interest. This is important as it means the public can receive news stories that they need to hear, even if they damage the people's reputations. It allows all news to be given to the public so that we have all the information we might need about politics and economics as well as some celebrity stories in tabloids. Without press freedom we would live in a country with state censorship where the government controls what news we receive. This means that they could, if they wanted, only allow s...

Advertising Research

Lucozade Lucozade is a soft drink that is manufactured by the Japanese company Suntory, who bought Lucozade and Ribena from GlaxoSmithKline in 2013 for £1.35 billion. The product was first introduced in 1927 as 'Glucozade' by a Newcastle Pharmacist. In 1938 it was acquired by the British pharmaceutical company Beecham's and was sold to the sick as an energy drink called 'Lucozade'. Until 1983 the product was sold as a carbonated, slightly orange-flavoured drink in a glass bottle that was sold by pharmacists. In 1978 it was rebranded as a 'pick me up' and then in 1983 it was sold as a sports drink. The company then switched to plastic bottles and sold a range of flavours. Lucozade is targeted at athletic people that participate in sports such as football. This is shown through different advertisements. For example, this advert targets footballers because a footballer is the focal point of the advert. The majority of the Lucozade adverts h...

Ownership and Regulation

Newspaper groups and their titles- DMGT / Associated Newspaper - The Daily Mail EIS Media - The Independent Guardian Media Group - Guardian and Observer Trinity Mirror - The Mirror News UK - The Sun, The Times Northern & Shell - The Express and Daily Star Press Holdings - The Telegraph Pearson - Financial Times The Guardian and The Observer are sister papers and have the same political standing because they are owned by the same company. News International owns The Sun and The Times. They also owned The News of the World until it was closed in 2011. Both of these papers they produce are right-wing. News International is owned by Rupert Murdoch. The branch of the company that deals with news has been rebranded as News UK. The company owns 21st Century Fox, who don't have a good reputation with their news brand Fox News. When the Leveson Inquiry took place in 2011, it gave News International a lot of negative attention which i...

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