Finlay's A Level Media

Explain how representations in adverts are constructed to promote the product. Choose two of the adverts you have studied. In the Old Spice advert, the product is promoted in an unusual way. This is achieved through the positioning of random items with each other, such as Isiah Mustafa on a white stallion, holding a bottle of Old Spice shampoo on a handful of diamonds. The advert also takes place on a beach. They only part of the advert that relates to the product is the speech and the actual product that is featured. This creates a unique feel about the product and allows it to stand out from regular grooming product adverts. Most video advertisements show the product being used and the benefits gained from using the product. Old Spice stray extremely far from the norm by very seldom mentioning the product, only that it will turn you into a ‘proper’ man . This abstract representation of the product promotes it positively and effectively as it remains in the minds of the audience ...

Adverts analysis from Finlay Lacey

Lucozade Lucozade is a soft drink that is manufactured by the Japanese company Suntory, who bought Lucozade and Ribena from GlaxoSmithKline in 2013 for £1.35 billion. The product was first introduced in 1927 as 'Glucozade' by a Newcastle Pharmacist. In 1938 it was acquired by the British pharmaceutical company Beecham's and was sold to the sick as an energy drink called 'Lucozade'. Until 1983 the product was sold as a carbonated, slightly orange-flavoured drink in a glass bottle that was sold by pharmacists. In 1978 it was rebranded as a 'pick me up' and then in 1983 it was sold as a sports drink. The company then switched to plastic bottles and sold a range of flavours. Lucozade is targeted at athletic people that participate in sports such as football. This is shown through different advertisements. For example, this advert targets footballers because a footballer is the focal point of the advert. The majority of the Lucozade adverts h...