Finlay's A Level Media

For my adverts I intend to follow conventions of already existing billboard posters by using my brand name and slogan over an image of my model. My brand name and slogan both link to Fairtrade which is the foundation of the advertisement. My advert will link to the brief through the media language section of the media theoretical framework by sticking to advert conventions whilst also having the element of Fairtrade as a focal point for my adverts. My plan to incorporate fairtrade is to use cotton plants in order to link the clothing with the raw materials that will be used to make them. Fairtrade cotton has a big market and is a well-known Fairtrade product so this will make it easy to distinguish that my brand is about Fairtrade clothing. The name of my brand is 'Gaia' which is Mother Nature in Greek mythology so links with fairtrade subtly and isn't 'in your face' with fairtrade. Part of my logo is 'Fairtrade Fashion' as well which shows t...

The Guardian protects its revenue and profits by asking its online readers for contributions that can be either monthly ore as a one-off. It also has options for digital or paper subscriptions. The digital subscriptions remove adverts for the reader which gives regular readers an incentive to subscribe. They don't have a paywall and they advertise this fact on the website. The Sun protects its revenue and profit by making their readers subscribe in order to comment on the stories. They don't have a paywall to stop their readers getting the news because that would likely put them off of the newspaper.  The Times protects its revenue and profit by using a paywall. The website won't allow the reader to view any content without paying. They have different subscription options such as a student pack where a discount is applicable. On the websites of the newspapers, that are accessible without a subscription, the majority of them have links to social me...

Uses and Gratifications Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking "what people do with media" rather than "what media does to people" (Katz, 1959). It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meeting their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information and sources for viewers' gratification. (Katz, E Blumler, J G.& Gurevitch, M. 1974).   Basic Model It is suggested that the uses and gratification theory has to fulfill one of the following need when we choose a form of media: Identify - being able to recognize...