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Dance Music Research Task

All of these music videos fit into the dance music genre because they all have high energy movements. The actors featured in the videos also do not sing along to the the lyrics of the song like a lot of pop music videos do. The focus more on the dance element of the music. None of the music videos feature the artists again to focus the attention on the dance element of the music. The videos all have bright colours to represent the high energy music.  In the Sigala video there is not much representation, regarding race, until around half way through the video. Until that point the only people seen are young white men and women. Although they are from different social groups, for example there is a couple fo people that are doing tricks on BMXs and the main feature is a girl on roller-skates. There is also a couple of dancers that are represented. There is then seen a mother and son walking down the street which gives representation to a different race not seen in th...

Advertising Research

Lucozade Lucozade is a soft drink that is manufactured by the Japanese company Suntory, who bought Lucozade and Ribena from GlaxoSmithKline in 2013 for £1.35 billion. The product was first introduced in 1927 as 'Glucozade' by a Newcastle Pharmacist. In 1938 it was acquired by the British pharmaceutical company Beecham's and was sold to the sick as an energy drink called 'Lucozade'. Until 1983 the product was sold as a carbonated, slightly orange-flavoured drink in a glass bottle that was sold by pharmacists. In 1978 it was rebranded as a 'pick me up' and then in 1983 it was sold as a sports drink. The company then switched to plastic bottles and sold a range of flavours. Lucozade is targeted at athletic people that participate in sports such as football. This is shown through different advertisements. For example, this advert targets footballers because a footballer is the focal point of the advert. The majority of the Lucozade adverts h...

The Big Issue - Case Study

Radiohead - Burn the Witch Research

The Band - Radiohead are an English Rock band that formed in 1985, they've been together for now 32 years. The band consists of: Thom Yorke, Jonny Greenwood, Ed O'Brien, Colin Greenwood, and Phil Selway. The band has worked with producer Nigel Godrich and  cover artist Stanley Donwood since 1994.  Their music fits into the genres of alternative and rock. The band signed to EMI in 1991 and then released their debut single "Creep" in 1992. This became a worldwide hit following the release of their debut album "Pablo Honey" in 1993. The bands second album gained them popularity and their third "OK Computer", which was released in 1997, took them to international fame. This third album is often named as a landmark record of the 1990s and as one of the best albums in popular music. In the bands promotional material, such as music videos and photos, they are presented in a strange way. The videos have quite dark and twisted natures to th...

Massive Attack - Unfinished Sympathy Research

Massive Attack Massive Attack is an English Trip-Hop band that formed in 1988 in Bristol. The band consists of three members: Robert "3D" Del Naja, Grant "Daddy G" Marshall, and Andy "Mushroom" Vowles. The three met as member of 'The Wild Bunch' which was one of the first soundsystems in the UK. They were very dominant on the Bristol club scene in the mis-1980s. Trip-Hop is a 'downtempo' version of Hip-Hop. It was called this because it is like a slowed down version of Hip-Hop. Massive Attack have released 13 albums and 29 singles/EP's. The first album 'Blue Lines' contained the single 'Unfinished Sympathy'. The band were forced to change their name temporarily to 'Massive' because their manager thought that they wouldn't get as much, if any, airtime on the radio because the Gulf War was ongoing. He thought 'Massive Attack' was too insensitive and conttroversial for the time. because of this n...