We create two Diesel adverts in order to create variation in the marketing scheme. This advert will appear in magazines and on social media sites in order to get good coverage. This will be successful as the adverts will be seen by lots of people in different locations.
In the first advert we use the green colour of the bottle as the colour for the text so that there was a connection between the text an image. We also included the slogan for this particular cologne 'Only the Brave Wild' which we include in the corner in a smaller font. We I this in both of the adverts. In the second advert we used a white font for the brand name as the background of the image is green so white contrasts well and is noticeable.
For the typography on the advert we decided on a sans serif font as we felt it went better with product. The Diesel logo is in block capitals so we decided to keep with this theme with the rest of the text on the advert.
Our intended target audience is males that are older teenagers to young adults. This is because the adverts, especially the second, are fairly unsophisticated and it is based in the outdoors. These features are mainly associated with young men as boys are stereotypically "outdoorsy". The product is also more associated with young men as the bottle shape for the cologne is a hand and grenade like with the lid. This is fairly immature and so implies a younger audience.
We took inspiration from the majority of cologne adverts but we adapted and didn't have a model in the advert. Most cologne adverts feature a man, often with one or more women, with the product in the corner. We decided to keep the advert product based and use it as the main feature.
We took our own images in different settings. The first was taken so that the image would be entirely focused on the product whereas the second was taken with an outdoor location in order to link to the 'wild' in the slogan of the cologne. We attempted to cleverly position the product with a background that links to it. We picked a fairly basic layout and decided to place the brand name vertically up the left-hand side of the advert as we felt it fitted well with the shape of the product. On the knuckle of the hand shaped bottle there is a piece of metal with 'Diesel' on it so we thought keeping this orientation of the brand would be effective. We decided on large sans serif typography as this went well with the masculine product and already established Diesel logo.
We have used media language such as the presence of a brand name and slogan text as well as an image to make it explicit that the product is a print advert for Diesel cologne. Other media language includes an image being the centre of visual interest and taking the attention, this is so that the product is the main focus and so the advert becomes more effective because it is extremely clear that it is for that product.
I think we could have included intertextuality within our advert by linking it to other cologne adverts like is seen in Old Spice adverts with the opposition of Terry Crews and Isiah Mustafa.
For the typography on the advert we decided on a sans serif font as we felt it went better with product. The Diesel logo is in block capitals so we decided to keep with this theme with the rest of the text on the advert.
Our intended target audience is males that are older teenagers to young adults. This is because the adverts, especially the second, are fairly unsophisticated and it is based in the outdoors. These features are mainly associated with young men as boys are stereotypically "outdoorsy". The product is also more associated with young men as the bottle shape for the cologne is a hand and grenade like with the lid. This is fairly immature and so implies a younger audience.
We took inspiration from the majority of cologne adverts but we adapted and didn't have a model in the advert. Most cologne adverts feature a man, often with one or more women, with the product in the corner. We decided to keep the advert product based and use it as the main feature.
We took our own images in different settings. The first was taken so that the image would be entirely focused on the product whereas the second was taken with an outdoor location in order to link to the 'wild' in the slogan of the cologne. We attempted to cleverly position the product with a background that links to it. We picked a fairly basic layout and decided to place the brand name vertically up the left-hand side of the advert as we felt it fitted well with the shape of the product. On the knuckle of the hand shaped bottle there is a piece of metal with 'Diesel' on it so we thought keeping this orientation of the brand would be effective. We decided on large sans serif typography as this went well with the masculine product and already established Diesel logo.
We have used media language such as the presence of a brand name and slogan text as well as an image to make it explicit that the product is a print advert for Diesel cologne. Other media language includes an image being the centre of visual interest and taking the attention, this is so that the product is the main focus and so the advert becomes more effective because it is extremely clear that it is for that product.
I think we could have included intertextuality within our advert by linking it to other cologne adverts like is seen in Old Spice adverts with the opposition of Terry Crews and Isiah Mustafa.
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