The Guardian protects its revenue and profits by asking its online readers for contributions that can be either monthly ore as a one-off. It also has options for digital or paper subscriptions. The digital subscriptions remove adverts for the reader which gives regular readers an incentive to subscribe. They don't have a paywall and they advertise this fact on the website.
The Sun protects its revenue and profit by making their readers subscribe in order to comment on the stories. They don't have a paywall to stop their readers getting the news because that would likely put them off of the newspaper.
The Times protects its revenue and profit by using a paywall. The website won't allow the reader to view any content without paying. They have different subscription options such as a student pack where a discount is applicable.
On the websites of the newspapers, that are accessible without a subscription, the majority of them have links to social media pages such as Twitter and Facebook. Having them linked to the website encourages their readers to follow them on social media platform and therefore advertise their brand. By following or liking these news companies on social media it shows their friends the brand and makes them aware of these news outlets.
Because of the way that new media is formatted it allows for the consumer to interact with the news in a different way. According to Skirky's End of Audience Theory there is no such thing as a consumer in new media because the audience reproduce the media they receive and send it out so they themselves become the producer as well. Because these 'new' media producers aren't employees of the outlets, they are just receivers and distributors of news, they do not filter then publish news like traditional media producers. Instead, they publish then filter which mat effect the quality of the news they are sharing with others. New producers are not paid for distributing news so are not motivated by profit for the company. Instead they just want to share news with people and make everyone aware about what is happening around them. The audience no longer have a predictable pattern for their behavioural response to news, different platforms and different people have different responses with new media. New media gives a platform for people to provide news for each other whereas old media just created a mass audience. This means that with no mass audience, news outlets do not have as much power as they once had. People that may not read from certain news outlets will almost definitely be exposed to their ideology. It is much easier for people with new media to be exposed to differing views and ideology. The technological change has had a massive impact on newspapers.
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