Finlay's A Level Media

Media Industries On the covers of these papers on the 6th November 2017 The Daily Mail made an attempt to try and protect the Queen by using the word 'dragged' it separates her from the scandal and attempts to make her seem innocent. This is not surprising because The Daily Mail is right-wing and pro-Royal Family so they do not want to damage their image. The Guardian is a lot more objective in the headline, however they do use negative words like 'controversial' and 'exploiting' which begin to push the blame to the Queen. This is expected because the paper if left-wing and has socialist views. They also commonly write stories about economics and politics. The Guardian also uses the word 'poor' in order to victimise the people that aren't investing their money in offshore accounts Media Language The Daily Mail has the traditional tabloid style newspaper. It has a celebrity based story that takes up a large percentage of the c...

Adverts analysis from Finlay Lacey

Lucozade Lucozade is a soft drink that is manufactured by the Japanese company Suntory, who bought Lucozade and Ribena from GlaxoSmithKline in 2013 for £1.35 billion. The product was first introduced in 1927 as 'Glucozade' by a Newcastle Pharmacist. In 1938 it was acquired by the British pharmaceutical company Beecham's and was sold to the sick as an energy drink called 'Lucozade'. Until 1983 the product was sold as a carbonated, slightly orange-flavoured drink in a glass bottle that was sold by pharmacists. In 1978 it was rebranded as a 'pick me up' and then in 1983 it was sold as a sports drink. The company then switched to plastic bottles and sold a range of flavours. Lucozade is targeted at athletic people that participate in sports such as football. This is shown through different advertisements. For example, this advert targets footballers because a footballer is the focal point of the advert. The majority of the Lucozade adverts h...

The Guardian protects its revenue and profits by asking its online readers for contributions that can be either monthly ore as a one-off. It also has options for digital or paper subscriptions. The digital subscriptions remove adverts for the reader which gives regular readers an incentive to subscribe. They don't have a paywall and they advertise this fact on the website. The Sun protects its revenue and profit by making their readers subscribe in order to comment on the stories. They don't have a paywall to stop their readers getting the news because that would likely put them off of the newspaper.  The Times protects its revenue and profit by using a paywall. The website won't allow the reader to view any content without paying. They have different subscription options such as a student pack where a discount is applicable. On the websites of the newspapers, that are accessible without a subscription, the majority of them have links to social me...

Newspaper groups and their titles- DMGT / Associated Newspaper - The Daily Mail EIS Media - The Independent Guardian Media Group - Guardian and Observer Trinity Mirror - The Mirror News UK - The Sun, The Times Northern & Shell - The Express and Daily Star Press Holdings - The Telegraph Pearson - Financial Times The Guardian and The Observer are sister papers and have the same political standing because they are owned by the same company. News International owns The Sun and The Times. They also owned The News of the World until it was closed in 2011. Both of these papers they produce are right-wing. News International is owned by Rupert Murdoch. The branch of the company that deals with news has been rebranded as News UK. The company owns 21st Century Fox, who don't have a good reputation with their news brand Fox News. When the Leveson Inquiry took place in 2011, it gave News International a lot of negative attention which i...