Newspaper Layouts:
Broadsheet Layout (The Guardian) -
The Guardian has adapted the format of the traditional broadsheet and adapted it to cope with print costs. The size of the paper has decreased to nearly half the size of a traditional tabloid. It has adopted a new format called the 'Berliner' through a process called 'tabloidisation'.
Tabloid Layout (The Daily Mail) -
This is the traditional tabloid layout. It is half the size of the traditional broadsheet layout and contains 'soft' news rather then 'hard'.
Tabloids and broadsheets both follow similar codes and conventions. The both have mastheads, headlines, and images as well as copy. The broadsheet has more plugs than the tabloid and the broadsheet has an advert. The main noticeable difference is the size of the newspapers.The content is also different, which you can see from the headlines on the front of the papers. Broadsheets tend to report more 'hard' news, which is more political and economical. In comparison, tabloids tend to report more 'soft' news, this is news which is more celebrity orientated. These are the audience expectations of these types of newspapers as it is the standard of what is reported in these newspapers.
The Daily Mail and other tabloids tend to use colloquialism (informal language) whereas The Guardian and other broadsheets are more formal and use less colloquialism. Although The Daily Mail may sometimes report the same stories as The Guardian, it is dumbed down so that it may reach a wider audience.
The Daily Mail is an older newspaper and tends to take a right-wing political standpoint as they believe in nationalism. This is different to The Guardian as they take a more left-wing political standpoint as they take a more socialist view. They are a younger newspaper and so have a more liberal outlook.
The Daily Mail is a gossipy and sensationalist newspaper. It is more nationalist and tends to have xenophobic views about world issues. It uses libel to put its negative ideology of foreigners across and slanders them in the process. They use negative stereotypes of different races in order to create damaging and often false statements about them.
The Daily Mail's readership is mainly from adults in the demographics: A, B, and C1. This consists of upper middle class, middle class, and lower middle class. This is expected as high earners, stereotypically, have capitalist views as they prosper under a capitalist government. The Guardian's readership is a lot lower than The Daily Mail, although it is still in the A, B and C1 demographics. This is because more people are beginning to take liberal views on news and are beginning to be able to see it from different perspectives. Also The Guardian is read by more younger people than The Daily Mail. Younger people tend to have more socialist views than the older generation. The reason for a higher readership in these groups may be because they read newspapers more than groups C2, D and E. Overall The Daily Mail has a higher readership than The Guardian. It averages 3.2 million readers a day, whereas The Guardian only averages 899,000 a day.
Articles in The Guardian
1. The headline of this article consumes the attention on the cover. It is an international, political piece as it involves the current topic of North Korea and the USA. It appeals to the target audience as this topic is at the forefront of a lot of readers' minds and so would interest the majority of its readership. This attraction, however, is not specific to The Guardian's demographic as the majority of the population would be interested - not just centre-left readers.
The register being used is formal and serious. This is because the article is about a serious subject and needs to get across important information to the readers of the newspaper. It doesn't make jokes.
The story appears to be written in favour of the US which is to be expected as it is unlikely any British newspaper would support North Korea, therefore the article has not been written objectively, but with a bias towards the USA.
The paper has chosen to print this story as they believe it is important that the readers are kept up to date on international affairs, such as the possible outbreak of nuclear war. It is of news value due to the important nature of the article. The outcome of what the article is talking about may affect the lives of The Guardian's readers.
2. The headline of this a article is short and catchy, it is used to attract readers as this will most likely be the first element of the cover they see on the news stand when looking at The Guardian.
The story appeals to the demographic of this paper as it is a centre-left paper, politically. Because Theresa may is conservative, and therefore right-wing, this would appeal to The Guardian's readership as they would likely dislike May and her policies. They would want to find out about what she is doing.
The register of the article is formal. It uses standard English and avoids colloquialisms in its content. The article is expected to be formal as it comes from a Broadsheet newspaper and is a political piece.
The article is written with a slight bias from a centre-left political standpoint. It doesn't outright say that I doesn't like Theresa May however the tone that comes across in the writing suggests that the journalist dislikes May. It does appear to attempt to take an objective viewpoint by not associating the paper with either party, Conservative or Labour, but it does appear to favour Labour.
The paper has chosen to print this article as it likely has a lot of importance to many of its readers. They need to be given up to date information on the political happenings of their country.
3. The headline of this article appeals to the empathetic nature of the readers. People would want to find out how the refugees are being treated. If the readers are in favour of the refugees, which is likely as they are mostly centre-left, then they would be interested in the welfare of the refugees.
The article employs hyperbole in order to make the situation maybe seem worse than it possibly is in order to make the article more interesting.
The register of this article is formal as it has to be to be on the cover of the newspaper. It is to do with a serious topic concerning the well-being of people, and so it needs to have a femoral register in order for the content of the article to be taken seriously.
The article seems to have bias in favour of the welfare of the refugees, which is expected with a centre-left paper. It uses evidence that blames the conservative government for the problem with the refugees.
The paper has chosen to print the article because they feel that it contains useful information for its readers. It feels the topic is important and of value. It will also gain support for the labour party as if a reader feels strongly about this subject then they too will blame the conservatives for the problem.
Articles in The Daily Mail
1. The headline of this article takes the majority of the attention from the front page. It is about a very right-wing topic of having too many migrants in the UK. As The Daily Mail is a right-wing paper this means that it will not be in support of bring migrants over from the continent.
The article describes the huge number of migrants as a 'humiliating blow' to David Cameron which shows that the journalist is not on board with the migrant situation. This article appeals to its target audience as right-wing readers agree with the newspaper about there being a problem with migrants.
The article has a very negative register but is formal at the same time. It is negative to convey the message they want in the article and it is formal to sound more important and serious.
The article contains a lot of bias towards right-wing government as they are against the idea of allowing migrants into the country. The article is written from this bias perspective as that is the view that the paper holds. The journalist is sticking with the ideology of the paper in order to maintain continuity and support the ideas and norms of the paper.
The paper has chosen to print this article because it is in line with what most right-wing supporters believe in and so would attract readership of those that support this idea.
2. The headline of this article is extremely large and takes up the majority of the front of the paper. The name of the article has negative connotations with the Labour Party, this would attract usual readers of The Daily Mail to read as well as any other right-wing supporters. This is due to the fact that The Daily Mail is on the right side of the political spectrum.
The article contains negative information to do with the Labour Party. It compares their manifesto to that of he party's in the 70s. It uses this comparison negatively in order to shame the Labour Party and bring support for the Tories. This appeals to the paper's target audience as it is right-wing supporters.
The article has a formal register to make it appear more professional and less chatty. It makes the article seem more professional and serious because of the tone.
The article holds right-wing bias as it is definitely not in support of the Labour manifesto. The idea of this bias was to build support for the Conservatives on the build up to the General Election that was held on the 8th June 2017. The bias in the article is also in line with the ideology of the paper
The paper has chosen to print this story because it holds the political standpoint of the paper and shows what they stand for. The story was relevant at this time on the lead up to the General Election and so it was printed.
3. The headline for this article appeals to the target audience of the paper as it shames the welfare system and the flaws within it. This type of main article would attract the target audience of The Daily Mail because the right-wing supporters believe that there are major flaws in the Welfare State that allow thin to happen, such as those in the article.
The register of the article is very negative. It puts shame on the people that were desperate for more benefit money as well as the Welfare State.
The article is very biased against the Welfare State, and as an extension of that the Labour Party (who created it). They are annoyed at the ability people have to exploit it and think it needs to be sorted out. The article is also, expectedly, biased against the people in the situation discussed in the article.
The paper has chosen to print this article because it promotes the ideology of the paper. The paper felt the information in the article was necessary to their readers. They want to share their ideas, that are probably held by their readers as well, with their readers and others in order to promote their political ideologies.
The image used in accompaniment with the article is an unflattering photo of some of the people involved in the story. It supports the stereotype of what people on benefits look like and so this has a negative impact on the reputation of the Welfare State.
The story appears to be written in favour of the US which is to be expected as it is unlikely any British newspaper would support North Korea, therefore the article has not been written objectively, but with a bias towards the USA.
The paper has chosen to print this story as they believe it is important that the readers are kept up to date on international affairs, such as the possible outbreak of nuclear war. It is of news value due to the important nature of the article. The outcome of what the article is talking about may affect the lives of The Guardian's readers.
2. The headline of this a article is short and catchy, it is used to attract readers as this will most likely be the first element of the cover they see on the news stand when looking at The Guardian. The story appeals to the demographic of this paper as it is a centre-left paper, politically. Because Theresa may is conservative, and therefore right-wing, this would appeal to The Guardian's readership as they would likely dislike May and her policies. They would want to find out about what she is doing.
The register of the article is formal. It uses standard English and avoids colloquialisms in its content. The article is expected to be formal as it comes from a Broadsheet newspaper and is a political piece.
The article is written with a slight bias from a centre-left political standpoint. It doesn't outright say that I doesn't like Theresa May however the tone that comes across in the writing suggests that the journalist dislikes May. It does appear to attempt to take an objective viewpoint by not associating the paper with either party, Conservative or Labour, but it does appear to favour Labour.
The paper has chosen to print this article as it likely has a lot of importance to many of its readers. They need to be given up to date information on the political happenings of their country.
3. The headline of this article appeals to the empathetic nature of the readers. People would want to find out how the refugees are being treated. If the readers are in favour of the refugees, which is likely as they are mostly centre-left, then they would be interested in the welfare of the refugees.The article employs hyperbole in order to make the situation maybe seem worse than it possibly is in order to make the article more interesting.
The register of this article is formal as it has to be to be on the cover of the newspaper. It is to do with a serious topic concerning the well-being of people, and so it needs to have a femoral register in order for the content of the article to be taken seriously.
The article seems to have bias in favour of the welfare of the refugees, which is expected with a centre-left paper. It uses evidence that blames the conservative government for the problem with the refugees.
The paper has chosen to print the article because they feel that it contains useful information for its readers. It feels the topic is important and of value. It will also gain support for the labour party as if a reader feels strongly about this subject then they too will blame the conservatives for the problem.
Articles in The Daily Mail
The article describes the huge number of migrants as a 'humiliating blow' to David Cameron which shows that the journalist is not on board with the migrant situation. This article appeals to its target audience as right-wing readers agree with the newspaper about there being a problem with migrants.
The article has a very negative register but is formal at the same time. It is negative to convey the message they want in the article and it is formal to sound more important and serious.
The article contains a lot of bias towards right-wing government as they are against the idea of allowing migrants into the country. The article is written from this bias perspective as that is the view that the paper holds. The journalist is sticking with the ideology of the paper in order to maintain continuity and support the ideas and norms of the paper.
The paper has chosen to print this article because it is in line with what most right-wing supporters believe in and so would attract readership of those that support this idea.
The article contains negative information to do with the Labour Party. It compares their manifesto to that of he party's in the 70s. It uses this comparison negatively in order to shame the Labour Party and bring support for the Tories. This appeals to the paper's target audience as it is right-wing supporters.
The article has a formal register to make it appear more professional and less chatty. It makes the article seem more professional and serious because of the tone.
The article holds right-wing bias as it is definitely not in support of the Labour manifesto. The idea of this bias was to build support for the Conservatives on the build up to the General Election that was held on the 8th June 2017. The bias in the article is also in line with the ideology of the paper
The paper has chosen to print this story because it holds the political standpoint of the paper and shows what they stand for. The story was relevant at this time on the lead up to the General Election and so it was printed.
The register of the article is very negative. It puts shame on the people that were desperate for more benefit money as well as the Welfare State.
The article is very biased against the Welfare State, and as an extension of that the Labour Party (who created it). They are annoyed at the ability people have to exploit it and think it needs to be sorted out. The article is also, expectedly, biased against the people in the situation discussed in the article.
The paper has chosen to print this article because it promotes the ideology of the paper. The paper felt the information in the article was necessary to their readers. They want to share their ideas, that are probably held by their readers as well, with their readers and others in order to promote their political ideologies.
The image used in accompaniment with the article is an unflattering photo of some of the people involved in the story. It supports the stereotype of what people on benefits look like and so this has a negative impact on the reputation of the Welfare State.
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