Finlay's A Level Media

Big issue analysis from Finlay Lacey

Uses and Gratifications Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking "what people do with media" rather than "what media does to people" (Katz, 1959). It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meeting their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information and sources for viewers' gratification. (Katz, E Blumler, J G.& Gurevitch, M. 1974).   Basic Model It is suggested that the uses and gratification theory has to fulfill one of the following need when we choose a form of media: Identify - being able to recognize...

Similarities: Small Masthead. Column Style - text based. Authoritative, persuasive tone. Subheading - outlines opinion. Based on current affairs. Two or three different comment articles. Differences: Guardian articles are a lot longer than the Mail's. Guardian is objective but Daily Mail is biased (more nationalistic). Guardian states more facts. Mail's more opinionated. Guardian has more complicated, intellectual language. Mail uses more word play. Mail has more emotive readers. Guardian writes more passively. Mail writes more actively. Uses and Gratifications Theory: The Daily Mail fits the identify part of this theory because right-wing supporters identify with the values that the paper holds. The Daily Mail educates its readers in the comment section by sharing their views and giving their opinion on different topics. The Daily Mail entertains its audience with the more relaxed and biased perspective. Som...

1. What are the songs about? Unfinished Sympathy by Massive Attack is a song about not getting over a relationship. She is unable to move on from the relationship which is suggested by the music video when she is oblivious to everything around her. This relationship is the only thing she can think about. Burn the Witch by Radiohead is a song about a group of people that want to kill a witch. It has a connection with a fear of outsiders and the group of people do not want any "different" people to be with them. This relates to the video as well as the band have said that the video is about the European refugee crisis. 2. What messages do they convey to the audience? Unfinished Sympathy conveys a message that love takes over and it is the only thing that people care about when they are in it. This is shown by Shara's ignorance of everyone and everything around her. Burn the Witch conveys the message that we, as people, have a fear of...

Stay in the shadows Cheer at the gallows This is a round up This is a low flying panic attack Sing a song on the jukebox that goes Burn the witch Burn the witch We know where you live Red crosses on wooden doors And if you float you burn Loose talk around tables Abandon all reason Avoid all eye contact Do not react Shoot the messengers This is a low flying panic attack Sing the song of sixpence that goes Burn the witch Burn the witch We know where you live We know where you live

I know that I've been mad in love before And how it could be with you Really hurt me baby, really cut me baby How can you have a day without a night You're the book that I have opened And now I've got to know much more The curiousness of your potential kiss Has got my mind and body aching Really hurt me baby, really cut me baby How can you have a day without a night You're the book that I have opened And now I've got to know much more Like a soul without a mind In a body without a heart I'm missing every part [x5]

The Band - Radiohead are an English Rock band that formed in 1985, they've been together for now 32 years. The band consists of: Thom Yorke, Jonny Greenwood, Ed O'Brien, Colin Greenwood, and Phil Selway. The band has worked with producer Nigel Godrich and  cover artist Stanley Donwood since 1994.  Their music fits into the genres of alternative and rock. The band signed to EMI in 1991 and then released their debut single "Creep" in 1992. This became a worldwide hit following the release of their debut album "Pablo Honey" in 1993. The bands second album gained them popularity and their third "OK Computer", which was released in 1997, took them to international fame. This third album is often named as a landmark record of the 1990s and as one of the best albums in popular music. In the bands promotional material, such as music videos and photos, they are presented in a strange way. The videos have quite dark and twisted natures to th...

Massive Attack Massive Attack is an English Trip-Hop band that formed in 1988 in Bristol. The band consists of three members: Robert "3D" Del Naja, Grant "Daddy G" Marshall, and Andy "Mushroom" Vowles. The three met as member of 'The Wild Bunch' which was one of the first soundsystems in the UK. They were very dominant on the Bristol club scene in the mis-1980s. Trip-Hop is a 'downtempo' version of Hip-Hop. It was called this because it is like a slowed down version of Hip-Hop. Massive Attack have released 13 albums and 29 singles/EP's. The first album 'Blue Lines' contained the single 'Unfinished Sympathy'. The band were forced to change their name temporarily to 'Massive' because their manager thought that they wouldn't get as much, if any, airtime on the radio because the Gulf War was ongoing. He thought 'Massive Attack' was too insensitive and conttroversial for the time. because of this n...